Social media is an essential element for businesses, as I outlined a couple of weeks ago in ‘Reports: Social Media has never been more important for brands‘. Yet it’s never been harder for companies to overcome the challenges of social media and to get visible in the right way. When we founded The Media Marketing […]
Social media has never been more important for brands. Why? Because it influences everything we do and has done increasingly so as we progressed through the 21st century. As I say in Social Goodness (published in April 2021): “Looking backwards at the changes we’ve seen over the last decade or so it’s not an overstatement […]
We are only half way through 2021 and there’s been a lot of changes over on Facebook that are directly affecting businesses. They have been busy! Here are the most significant that you need to be aware of for your brand. Facebook Business Page Called the New Pages Experience, this was announced by Facebook in […]
The challenges that arose in 2020 and have continued into 2021 have left many business leaders wondering what comes next and how to react. Many have reacted very positively, as I report in depth in my new book, Social Goodness, and we have seen a huge surge in businesses prioritising ESG. In fact the six largest […]
It’s true to say that online advertising is currently in flux and is changing a lot, with many brands unsure about what to do about it. Key to this is the fight over data privacy, as Apple has just done away with unfettered access to device-level identifiers (aka IDFA – Identifier for Advertising) and is […]
Are You Listening? The Rise of Clubhouse & Social Audio The last few years have seen a big increase in audio social media, following on from the rise in popularity of podcasts. As you are likely to be aware, Clubhouse is the leader in the space at the moment, but the race is on with […]