Call us on 0203 664 7973
The Media Marketing Co
  • Home
  • About Us
    • Social Purpose
    • How We Can Help You
    • The Team
      • Interview with Claire Burdett
    • TMMC Imprint
    • 10th Birthday Party
  • Services
    • SEO
      SEO
      • SEO – Search Engine Optimisation
      • Search Marketing
      • Website Optimisation
      • Keywords
      • Backlinks Building
    • Social Media
      social media
      • Social Media Marketing
      • Finding Your Audience
      • Growth Hacking
      • Social Sales
      • Social Business
    • Websites
      websites
      • Build
      • Improve
      • Maintain
    • Campaigns
      campaigns
      • Social Media
      • Integrated
      • Analytics
      • Content
      • Advertising
    • Brand Management
      brand management
      • Marketing Training and Business Consultation
      • Digital Reputation
      • Monitoring
      • Audits
      • Digital PR
      • Crisis Management
      • Training Courses
    • Content
      training and consultation
      • Content
      • Optimised Content
      • Visual Content
  • Clients
    • Clients
    • Case Studies
    • Testimonials
  • Blog
  • Stay in Touch!
  • Contact Us
  • Home
  • About Us
    • Social Purpose
    • How We Can Help You
    • The Team
      • Interview with Claire Burdett
    • TMMC Imprint
    • 10th Birthday Party
  • Services
    • SEO
      • SEO – Search Engine Optimisation
      • Search Marketing
      • Website Optimisation
      • Keywords
      • Backlinks Building
    • Social Media
      • Social Media Marketing
      • Finding Your Audience
      • Growth Hacking
      • Social Sales
      • Social Business
    • Websites
      • Build
      • Improve
      • Maintain
    • Campaigns
      • Social Media
      • Integrated
      • Analytics
      • Content
      • Advertising
    • Brand Management
      • Marketing Training and Business Consultation
      • Digital Reputation
      • Monitoring
      • Audits
      • Digital PR
      • Crisis Management
      • Training Courses
    • Content
      • Content
      • Optimised Content
      • Visual Content
  • Clients
    • Clients
    • Case Studies
    • Testimonials
  • Blog
  • Stay in Touch!
  • Contact Us

Buzz Connect Networking Talk about Social Goodness

13th July 2021  |  By Cecilia Ward
Share
Claire Burdett, author of social goodness

Our MD Claire will be giving a presentation at the West Berkshire Buzz Connect networking meeting on Thursday 19th August, focusing on why your business should be prioritising Social Goodness. 

Social Goodness is a mega trend that encapsulates a lot of the shifts we see happening around us, including the rise in allyship, the prioritisation of human marketing, ethical investment, and the shift towards sustainability. It is the most important shift in business thinking for a generation.

In her book Social Goodness, Claire Burdett forensically dissects the trend of people’s expectations that companies behave well. She looks at how brands can only thrive by embedding social goodness into their DNA, prioritising people and the planet over huge profits, and giving back to society rather than always take-take-take. 

Social Goodness is also one of the reasons businesses become invisible online, because when people don’t care about your brand they ignore your updates. When people ignore updates, the social media algorithms learn that they aren’t interested and stop showing your posts to that audience, and eventually to everyone, which then negatively damages your Google ranking (SEO).

And that’s before someone finds out something you were hoping to keep hidden, and then calls you out online for being inauthentic, lying, behaving badly or ‘woke washing’, thus creating a damaging social media reputational crisis. 

Embedding Social Goodness is how you, as a business leader, create a win-win presence online externally and internally that is driven by respect and wins affection from your clients to create business visibility, longevity, and success.

Turns out good business really is GOOD business.

You can read more about it, and the book, here at socialgoodness.co.uk. If you would like to join the networking event, you can sign up here.

Share

Related Articles

  • brand-visibility-1
    Overcoming the Challenges of Social Media and Using it Effectively
  • selling on social media
    Reports: Social Media has NEVER Been More Important for Brands

Our Best Bits from 2009 onwards…

  • Social Media Experts with Great Twitter Accounts
  • Iceland’s Christmas Advert: A Social Media Crisis in Action
  • 3 Steps to Online Visibility and Attracting New Clients
  • 8 Ways to Create Social Media Traction
  • How to Get on the Front Page of Google
  • How to Use Twitter for Marketing
  • How to Use Twitter Lists for Marketing & Sales
  • Creating Social Adverts? 21 Points to Ensure They Deliver
  • Old Spice Man = Social Media Genius
  • Eggs, Chicks and Chickens

Our Best Bits: 2009-2019

  • Social Media Experts with Great Twitter Accounts
  • Iceland’s Christmas Advert: A Social Media Crisis in Action
  • 3 Steps to Online Visibility and Attracting New Clients
  • 8 Ways to Create Social Media Traction
  • How to Get on the Front Page of Google
  • How to Use Twitter for Marketing
  • How to Use Twitter Lists for Marketing & Sales
  • Creating Social Adverts? 21 Points to Ensure They Deliver
  • Old Spice Man = Social Media Genius
  • Eggs, Chicks and Chickens

Twitter

As #ApparentlyTwitter is on the verge of collapse, here's a great guide to securing your data and protecting your business reputation. #RIPTwitter #business #Twitter linkedin.com/pulse/s…

About 3 months ago from MediaMarketingCo's Twitter via Twitter Web App

The latest Social Gourmet! paper.li/TheMediaMkt… Thanks to @acolorfulriot @NataliaPleshak1 @FreshStartLNK #cooking #winewednesday

About 5 years ago from MediaMarketingCo's Twitter via Paper.li

The latest Digital Media Mojo! paper.li/TheMediaMkt… Thanks to @EmilyGrahamEsq @Sliceman_Jim @benditry #socialmedia #smm

About 5 years ago from MediaMarketingCo's Twitter via Paper.li

The latest Social Gourmet! paper.li/TheMediaMkt… Thanks to @_CandySam_ @getfatwithme @Atalaya_agro #winewednesday

About 5 years ago from MediaMarketingCo's Twitter via Paper.li

The latest Digital Media Mojo! paper.li/TheMediaMkt… Thanks to @TammiGoffPhotos @suzidixon77 #technology

About 5 years ago from MediaMarketingCo's Twitter via Paper.li

Follow @MediaMktgCo

Details

Copyright © 2022 The Media Marketing Co
Company name: THEMEDIAMARKETINGCO LTD
Company number: 08050213

Our Cookie Policy
Our Privacy Policy

Connect With Us On Social Media