We woke this morning to find the hashtag #RIPTwitter trending, following the news that Twitter headquarters is currently closed, won’t reopen until Monday, and that no one is maintaining the platform after Musk’s latest ultimation to Twitter staff. Outages have gone through the roof in the last 24 hours and engineers are widely predicting Twitter […]
It’s fair to say that digital advertising is in the midst of a massive upheaval. Apple have recently done away with unfettered access to device-level identifiers (aka IDFA – Identifier for Advertising) and forced all iOS app makers to get permission to collect and use IDFAs from users, which has thrown Facebook & Instagram advertising […]
Social media is an essential element for businesses, as I outlined a couple of weeks ago in ‘Reports: Social Media has never been more important for brands‘. Yet it’s never been harder for companies to overcome the challenges of social media and to get visible in the right way. When we founded The Media Marketing […]
Our MD Claire will be giving a presentation at the West Berkshire Buzz Connect networking meeting on Thursday 19th August, focusing on why your business should be prioritising Social Goodness. Social Goodness is a mega trend that encapsulates a lot of the shifts we see happening around us, including the rise in allyship, the prioritisation […]
Social media has never been more important for brands. Why? Because it influences everything we do and has done increasingly so as we progressed through the 21st century. As I say in Social Goodness (published in April 2021): “Looking backwards at the changes we’ve seen over the last decade or so it’s not an overstatement […]
We are only half way through 2021 and there’s been a lot of changes over on Facebook that are directly affecting businesses. They have been busy! Here are the most significant that you need to be aware of for your brand. Facebook Business Page Called the New Pages Experience, this was announced by Facebook in […]