Judging the Digi Awards for Corp Comms Magazine today is going to be tough.
Going through the usb stick full of entries over the weekend (what dedication to the cause when I could have been sunbathing, or indeed sailing in the Solent!) I was struck at the diverse and innovative approach businesses and agencies are taking in the application and use of digital media to increase sales, engage with customers and help boost brand reputation.
I am directly judging five categories – Best use of digital media in customer services; Best use of Twitter; Best digital campaign; Best integrated campaign; and Best agency – and I have to say I am deeply impressed by the calibre of entries that Corp Comms Magazine have attracted for this their first Digi Awards. Best use of Twitter is going to be particularly hard one to decide on – I anticipate a fight, actually, they are all that good!
While I can’t allude or comment on any of the individual entries until the final decisions are made with my fellow judges and then announced in September at the Monster Digirati Party, what I can say is that you are in for a treat – and if you haven’t booked to come and join the fun, then get on it immediately, there’s the most amazing digital treats planned and the entries themselves have been superb.
