Founded in 2009 over Skype by Claire (righthand side in our 10th anniversary picture), Helen (lefthand side), and web designer Sally, we quickly grew and scaled to a small thriving agency working with a massive range of clients, either as a white label agency or as a standalone entity. Our very first client was Vodafone, and other corporations we have helped include Microsoft, Gemserv and Eaton, as well as many charities, SME businesses, such as Absolute Architects (see case study), and fellow entrepreneurs.
We specialise in amplifying businesses and helping them reach targeted audiences on social media and digitally. We have always been much in demand, as demonstrated by Claire’s recognition as Female Entrepreneur of the Year, but probably spread ourselves too thin. Sally had quickly moved on as we scaled, to be replaced by Bob and then Martin, and the head count grew and grew to meet demand until it felt like a continual treadmill.
Consequently, after we conceived, launched and ran Social Genius Week during Covid to help small businesses find their voices and audiences online, we took the opportunity to change tack. Still working together, but on a smaller scale.
Claire took a sabbatical to write Social Goodness. Published to critical acclaim it has since become a standard tract in universities worldwide, and led Claire to becoming a Consultant to businesses focused on ethical and sustainable growth. She is also an adviser for The Wicked7 Project.
Helen is still very much involved with tech PR and digital content, and has become a highly-sought after Communication Consultant for digital finance and crypto currency.
Martin runs MD Tech Consulting and is co-founder of the sustainability project, Our Lost Estate, with Claire.
Social Purpose
As a business we have always had social purpose. We were set up as a virtual business by design, with an international clientele and a clubhouse that we used as a gathering point for the team until the pandemic hit in 2020. Our founders were three professional mums working around their kids, and the raison d’etre for even starting the business was ethical because we disapproved of the snake oil salesmen swarming social media offering the world to businesses but not delivering the goods.
Regrouping after Covid, our ongoing concerns about the accelerated rate of the climate crisis coupled with the alarming growth in disinformation online helped us decide to take a more measured approach to social media and business. As a result TMMC has embraced degrowth.
What this looks like in reality is that we are very particular about the projects we take on and who we help on an ongoing basis. We prefer artisanal local businesses and those striving to do good and help tackle the Wicked Problems of the world. What that means for you is that if we work with you get to work directly with the main experts, you get our full attention, and we bring all our expertise to the project.
Our Services
Day-to-day we help businesses do digital and social media better, including:
- Social media quality control – we sure that your social media is on point and that you brand style is consistent at every touch point
- Creating and editing content – from articles and social media posts to photography and video
- PR
- Website creation and maintenance
- System admin – making sure your emails and digital systems work correctly
- Training
Influencer Marketing
Over the decades we have worked with many influencers, helping them amplify and build audience, and Claire and Helen have written guides for businesses looking to work with influencers. We all also have experience as being influencers ourselves, too, in many different areas, which helps us be very clear sighted about the issues involved.
Online Brand Safety
One of our priorities is to make sure businesses and influencers protect themselves online. This is especially crucial at the moment when social media is reverting back to something akin to the Wild West days of the Nouties and anyone can find themselves coming under attack or losing their audience in an instant. Claire covers this is great detail in her guide for business, Social Goodness.
Want to have a chat? Please don’t hesitate to get in touch!
